What’s more important?

Getting good grades, or actually learning something?

Having a ‘successful’ career, or loving your work?

Optimizing your cost per acquisition, or creating a positive customer experience?

Let’s stop looking at the vanity metrics and start investing in what really matters.

I’m not saying that the former items don’t matter. If you take short cuts you’ll achieve them but sacrifice the later. If you focus on the later then the former will follow.