Race to the bottom

Seeing this in a lot of spaces recently, and it’s not sustainable.

The freelancer economy, for example. If you’re not really good and really cheap than it’s hard to find work. How will that be sustainable for anyone?

Same in advertising. Everyone is pushing for lower and cheaper at the expense of customer experience and long term goals.

Clothing is another example. Fast, cheap fashion comes at a high price for the environment and sustainability.

Encouraging everyone to think through their choices and what the whole scope of the decision means.