Another tip I’ve learned from this blog experiment that was further eliminated to me when reading The War of Art by Steven Pressfield.
Writing for your audience isn’t always particularly smart. Basically what Pressfield says in his book is that you should write (or create any form of art) for yourself and not worry about what the audience might think. As soon as you’re worried about what the audience might think (outcome) you become frozen. It’s hard to write. You think they might not like this are they might not like that.
I also compare this to SEO writing (since last year I went down that rabbit hole at my previous company). Most people and companies shouldn’t be writing directly for SEO. Rather they should be writing about what they want to say.