Are we measuring the right thing?

It’s funny how we like to grab onto easily measurable leading indicators as a proxy for lagging indicators.

Are we trying to lose weight? Or are we trying to be healthier?

Are we trying to make more sales calls? Or are we trying to grow revenue?

Are we trying to memorize new vocabulary in a foreign language? Or we trying to communicate in it?

Are we trying to make more money? Or are we trying to be more happy?

Sure there are some correlation between these things and it can be helpful to know about them. But the more we push and measure for leading items, the less it helps with achieving the lagging.