Boring content

For most companies search engine optimization (SEO) is less about getting a good ranking in Google and more about understanding their market positioning.

Ranking high against a certain search term is great, but not always that easy. Plus you’ll need to sacrifice producing original content in order to satisfy the needs of the algorithm.

Imagine a world where every article on the internet is written exclusively for the purpose of SEO. Well, it’s actually not hard to imagine. If you search for anything on Google the top results are likely to have been optimized for search.

When was the last time you Google’d for something and came away saying ‘that was one of the best things I’ve read this week’.

Likely never.

Not to say that articles and blog posts should never be created for search purposes. It just shouldn’t be your primary focus if you want to create original, compelling content.